Safety on beaches with Cypriot invention

Sir Stelios Haji-Ioannou, the British entrepreneur of Greek Cypriot origin, part of a wealthy ship owning family, is best known for setting up easyJet the low-cost airline and the Stelmar shipping line, with start-up funds provided by his father. Based on his start in life he subsequently set up a charitable foundation, the Stelios Philanthropic Foundation, ( that supports education, and entrepreneurial and environmental initiatives through the provision of funding and advice in the UK, in Monaco, in Greece and in Cyprus. Annually it sponsors awards with a cash prize to entrepreneurs in the UK, in Greece and in Cyprus where the latter is awarded for enterprises that help foster inter-communal relationships on the island.

Ten bi-communal business partnerships received the Stelios Haji-Ioannou Award for Business Cooperation in Cyprus earlier this month with one being given to the partnership of 33-year-old Turkish Cypriot Tolay Celebi and 27-year-old Greek Cypriot Kyriakos Savvides who are confident that the new invention they are promoting will one day be a standard safety feature on all beaches around the world – and probably anywhere else where outdoor activities occur.

Savvides (left) and Celebi with Sir Stelios Haji-Ioannou

Savvides (left) and Celebi with Sir Stelios Haji-Ioannou

‘Safey’ is a patented beach safety box that provides an easy solution to the age-old problem of where to store small valuables while on the beach.

a Safey in use, showing advertising potential

a Safey in use, showing advertising potential

Savvides explained that the invention, now called Safey, came about when we were faced with the challenge of deciding where to store valuables while enjoying a day at the beach that resulted in the idea for a lockable safety box being born. The sturdy Safey, he explained, is attached to an umbrella or other permanent fixture and is locked using a key that is carried around whilst swimming or being active in a patented key holder. It is spacious enough to contain a few wallets, phones, a tablet and other modern beach accessory essentials. It can be attached on any type of umbrella and is waterproof withstanding rain and sea salt.

The product is quickly becoming popular with businesses not only as an easy-to-use safe but also as an effective advertising tool.

Already on beaches in Cyprus, Greece, Bulgaria and Hawaii Safey will, say the enthusiastic entrepreneurs, be making waves in Europe and America next year following a heavy marketing campaign and positive word of mouth.

inside a Safey showing room for valuables, Tablet, phone etc ... & lock

inside a Safey showing room for valuables, Tablet, phone etc … & lock

With his background in technology and engineering Savvides is now working with his partner on versions of Safey with a power charger that taps into clean solar energy and one with an attachable cup holder. Commenting on the challenges young entrepreneurs in Cyprus face at present, Savvides said any new product or business idea must be created with the view of expanding abroad and the Republic of Cyprus’ economy nearing collapse last year ignited an entrepreneurial spark pushing many to start their own businesses.

“Despite the small size of Cyprus there is no shortage of talented people with ambitious and potentially very successful business ideas,” said Savvides, “Cyprus is a great base for any business but raising the capital to fund expansion plans that will take the idea outside of the island is essential.”

For further information on Safey – the patented beach safety box visit:

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